By Luisa Terzulli
For those who work in the fashion industry, no doubt the eagerly awaited appointment every season in the UK is the London Fashion Week.
From the 18th to the 22nd September, the week of fashion was hosted even for this edition by the Natural History Museum, with a space on two levels dedicated to the exhibitors and a tent (the British Fashion Council Test) purposely made ready for the catwals.
Defection of the big Italian griffes, if we do not count the extremely private and almost armoured show by Emporio Armani – to coincide with the opening of the Armani Home store in central London and with the signing of a collection for the (RED) project of fight (ah, ah!) against AIDS.
Amongst the exhibitors, instead, the only 100% Italian brand present was Bagutta, famous for the quality of its shirts.
A calendar rich in catwalks as always, the which scansion often suffered for traffic problems during the displacements – the catwalks by invitation only took place in sites different from the BFC Tent; the program saw the alternation of both haute couture and prêt-à-porter collections, in which the sense of the show was not just to astonish at any cost with improbable clothes.
A big vanity fair, after all, but visiting an event dedicated to high fashion also means accepting its rules. Woe worth the London Fashion Week then, without any pretension of intellectualism, pseudo-noble intentions or humanitarian help.
In the end, as the wisdom of Oscar Wilde teaches, “nothing is more necessary than superfluous”.
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